Tally Technology is a fan engagement and consumer data platform that uses white‑label mobile platforms to collect and segment consumer data for team, federation, broadcast and brand partners. Led by CEO Brad Vettese and co‑founded in 2018 by Russell Wilson, the company began as a free‑to‑play prediction game for brands, professional sports teams, leagues, and media platforms. It builds a database of unique users and gathers data on gaming, wagering, brand preferences, consumer spending and other insights. Over the past four years the company has recorded more than 20 million predictions from unique users across North, Central and South America. Tally is the fan engagement platform choice of teams and leagues including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, CONCACAF, Ceara and Atlético MG. The company plans to expand its operations, invest in its data platform and build a wider variety of game types.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022