Tamara is Saudi Arabia’s first homegrown fintech unicorn, providing buy now pay later (BNPL) services and other payment solutions. Founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain, the company enables consumers to split purchases while merchants receive immediate payment. The platform has amassed more than 20 million customers and is integrated with over 87,000 merchants across the region. Management intends to leverage this scale to build a "customer-centric financial super-app," adding new credit and payment products in alignment with Saudi Vision 2030. Tamara finances its lending through large asset-backed facilities and earns revenue from merchant fees and consumer charges. In December 2023, it closed a $340 million Series C round at a valuation above $1 billion. The newly announced $2.4 billion facility materially increases the company’s lending capacity and supports its regional expansion plans.

Total raised

$3.1B

Funding rounds

6

Latest round

Debt Financing

Latest activity

Sep 2025