Tapcart provides a drag-and-drop platform that lets merchants create native mobile shopping apps synced in real time with their Shopify stores using Shopify APIs and SDKs. Its product includes customizable product detail pages, a CMS for branded content, and marketing tools such as push notifications and automated campaigns. The company charges a flat SaaS fee and reported that over $1.2 billion in merchant sales flowed through its platform in the past 12 months while recurring revenue grew 3x in 2020. Tapcart says its push notifications deliver click-through rates 72% higher than traditional email or SMS, and merchants saw app orders at a rate of more than once-per-second during the holiday season. With new funding it plans to become a vertically integrated mobile commerce suite, add iOS App Clips support, upgrade its analytics, provide website scripts, and launch a full marketing automation product. The company is based in Santa Monica and intends to hire about 200 people over the next 24 months to support global expansion into markets like Australia and Europe. Tapcart is a mobile commerce SaaS platform that integrates directly with Shopify to enable brands to build native mobile apps for their eCommerce stores. Launched in 2017 by Eric Netsch, the company serves thousands of Shopify brands, including Fashion Nova, Chubbies, and Urban Planet. Tapcart plans to use the new capital to accelerate adoption of its platform, further expand operations, and continue building its product roadmap with new features. The company is based in Santa Monica, California. Tapcart raised $10M in this Series A round led by SignalFire, with participation from previous investors Greycroft and Amplify. The company has raised $15.1M in total funding to date. Tapcart offers a drag-and-drop SaaS platform that lets Shopify merchants design, launch and update mobile shopping apps—often in as little as two weeks. The product includes real-time app updates, interactive push notifications, 3D shopping functionality and AR features developed for customers like Fashion Nova. Tapcart’s customers also include Chubbies, The Hundreds and JLUXLABEL, and Fashion Nova’s app integration included a first-to-market AR shopping collaboration. The company was founded in 2017 by Eric Netsch and Sina Mobasser. Tapcart plans to use new funding to fuel business growth, develop advanced mobile marketing tools, and expand its offering to other e-commerce platforms. The platform’s focus is increasing mobile engagement and driving sales for e-commerce brands.

Total raised

$64M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2021