Tapdaq is a London-based in-app ad platform that helps indie and mid-sized app developers solve app discovery by enabling selective cross-promotion. Its core product is a cross-promotional mobile ad-exchange that uses a virtual currency called ‘daq’ so developers trade ad installs rather than pay cash. The platform is integrated via a free SDK and lets developers choose which apps to promote and customize ads to fit their apps. Tapdaq does not disclose user counts or install metrics but reports well over 100 million unique sessions per month. The company says it aims to become the default inventory management platform for developers and then begin monetizing that inventory. Tapdaq also says new funding will be used to continue building out the platform, and its developer community actively contributes code to evolve the product. Tapdaq operates a community-driven, peer-to-peer mobile ad network that lets users trade a digital currency called 'Daq' instead of money. The platform is designed to lower the costs of acquiring a user by facilitating ad exchanges between developers. When developers sign up the platform awards them 1,000 Daqs to try the service. Tapdaq is led by Ted Nash and is based in London, United Kingdom. The company raised $1.4M and intends to use the funds to accelerate growth and recruit people.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2016