Tapestry builds an Android tablet app designed to simplify the social web for less tech‑savvy seniors and connect them with family members. The product uses two account types — “sharing” for tech‑savvy family and “simplicity” for seniors who primarily consume content. The company previously offered optional rebadged Toshiba tablet hardware but has shifted focus to software and services. Recent funding will be used to extend the app to iOS and Android smartphones, add community features, and support a planned U.S. launch. Planned community features include retirement and other group‑based packages. The startup has engaged investors and government programs to support expansion and product development. Tapestry offers an Android app, web service, and a rebadged Toshiba tablet that together simplify online family sharing for less tech‑savvy seniors. The service uses two account types: free “sharing” accounts for family members and paid “simplicity” accounts tailored for seniors. Simplicity accounts start from $5 per month and are the company’s primary monetization path. Sharing to simplicity accounts is possible via Facebook integration, emailed photo attachments (which Tapestry extracts), or direct uploads on the website. The company sells its tablet but also supports bring‑your‑own‑device. Tapestry says it will use new funding to validate the product in its local Australian market before expanding internationally. The company recently raised a $600K seed round to support these plans.

Total raised

$1M

Funding rounds

2

Latest round

Grant

Latest activity

May 2013