Tappx builds AdTech solutions centered on a Programmatic Server‑Side Ad Insertion (PSSAI) product for OTT/CTV, powered by AI and machine learning to deliver contextual ads. The company says its PSSAI can insert relevant video ads across any digital CTV or smart device, is device and player independent, and can help circumvent current ad blockers. Tappx intends to use EU backing to develop and launch the world’s first PSSAI OTT/CTV solution and scale programmatic, non‑intrusive advertising in streaming video. The platform currently processes over 400 billion ad requests per month worldwide. Tappx was founded in 2014 by Daniel Reina (CEO) and Antonio Hervás (CTO) and maintains offices in Barcelona, China, and India. In 2018 it was voted Spain’s 2nd fastest growing startup by TECH5 and The Next Web. Tappx is a cross-promotion platform that lets developers promote their apps and acquire users in a cost-effective way. Launched in February 2014 by Daniel Reina (CEO) and Antonio Hervás (CTO) and based in Barcelona, it has built a community of over 10,000 developers generating 600 million monthly impressions. Developers earn credits by showing other developers' ads and use those credits to buy placements, applying filters by country and app category. The company was accelerated by Wayra Barcelona and has opened an office in India. It raised €550k in its first financing and will use the funds to optimize its cross-promotion technology, launch a monetization solution and accelerate international growth. Following the round it will join b-ventures' accelerator program for tailored internationalization support, including mentorship and economic support.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2016