TapReason uses AI to determine the “magic moment” to trigger automated, friend-to-friend app and game recommendations across messaging platforms. The platform sends in-app messages via services such as WhatsApp, Facebook Messenger, Instagram, Slack, LinkedIn, Skype, WeChat, Line, and about 20 other services, and integrates by adding five lines of code without requiring additional permissions. Its AI was tested over the last 18 months on more than 300 registered apps and 23 million devices, and is optimized to increase recommendations, reviews, ratings, and social-media presence to grow client app usage. TapReason provides developers campaign-driven insights into user behavior to improve engagement and marketing. The company started in 2014, is based in Caesarea, Israel, and has 10 employees. It has raised more than $700,000 to date from investors including Nielsen and Nielsen Innovate and positions itself against rivals such as Optimizely, Yozio, Apptentive, Appboy, Mixpanel, and Flurry while differentiating on proprietary AI-driven word-of-mouth automation.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2016