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Nielsen Innovate

15 Halamish Street, Caesarea, Hefa, 30889010, Israel

Overview

Nielsen Innovate (NIF) is an early stage incubator and investment fund that specializes in retail, research, marketing and media technologies. NIF's partnership with Nielsen gives startups an unrivaled advantage with access to its network, knowledge and resources. Nielsen Innovate is constantly looking for entrepreneurs that can both dream and execute. If you have the idea for the next big thing; an innovative technological approach; and a well thought-through vision - please apply @ http://nif.vc/apply Based in the ancient city of Caesarea (Israel), NIF provides startups with funding and a variety of services, including financial services, operational support, office space, strategic guidance, hands-on management, mentorship program, business development and network of worldwide partners and customers. The team supporting and guiding the portfolio companies has a strong track record and years of experience in building successful companies globally. It also offers unique benefits and introductions to potential follow up financing.

Total investments
3
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • Incubators
  • Venture Capital
Visit website

Investment portfolio

  • Getwizer

    Participated · Series A · Sep 2017

    Wizer is a SaaS-based consumer research company that uses AI and machine learning to analyze market data and provide insights to marketers and agencies. The company has built a consolidated decision-support platform intended to deliver timely insights so businesses of all sizes can compete as equals. Wizer recently raised $4 million in a Series A led by State of Mind Ventures with participation from Nielsen Innovate. It previously raised a $1.5 million seed round from YJ2 (backed by Yahoo Japan), Nielsen Innovate, Barinboim Group and the Israel Chief Scientist. The new funds will be used to grow the R&D team and expand into European and North American markets. The Israeli-founded company said it is ready to significantly scale up its growth.

  • TapReason

    Led · Equity · Jun 2016

    TapReason uses AI to determine the “magic moment” to trigger automated, friend-to-friend app and game recommendations across messaging platforms. The platform sends in-app messages via services such as WhatsApp, Facebook Messenger, Instagram, Slack, LinkedIn, Skype, WeChat, Line, and about 20 other services, and integrates by adding five lines of code without requiring additional permissions. Its AI was tested over the last 18 months on more than 300 registered apps and 23 million devices, and is optimized to increase recommendations, reviews, ratings, and social-media presence to grow client app usage. TapReason provides developers campaign-driven insights into user behavior to improve engagement and marketing. The company started in 2014, is based in Caesarea, Israel, and has 10 employees. It has raised more than $700,000 to date from investors including Nielsen and Nielsen Innovate and positions itself against rivals such as Optimizely, Yozio, Apptentive, Appboy, Mixpanel, and Flurry while differentiating on proprietary AI-driven word-of-mouth automation.

  • ciValue

    Participated · Seed · Mar 2016

    ciValue provides cloud precision marketing and supplier advertising platforms for retailers, delivered as a SaaS marketing collaboration product. It leverages data science and proprietary algorithms to enable FMCG retailers to create targeted, segmented and personalized offers within hours. The company was founded in 2014 by Beni Basel and Gilad Cohen and has offices in New York, Paris, and Tel Aviv. ciValue sells to retailers and suppliers in the FMCG channel via its SaaS product. The company raised a Series A to scale its operations and accelerate international growth. The article does not disclose revenue or user metrics. Civalue provides cloud-based customer insight and personalization software for grocery, health and beauty retailers. Its solution uses advanced data‑science algorithms to glean customer insights from vast amounts of purchase data. The platform is used by FMCG retailers and CPG manufacturers. Civalue is led by CEO and founder Beni Basel, a pioneer in algorithm‑based recommendations. Basel previously founded Ingeneo, a personalization and real‑time recommendation company that was sold to SAP in 2007, after which he served as Global VP of CRM Advanced Solutions Management at SAP. In March 2016 the company raised $2.4M in seed funding from backers including Nielsen Innovate, Mac Fund, Deutsche Telekom and others.

Team

No current team members are available.