Tastemakers operates an online marketplace that curates, prices and lists African travel and cultural experiences, with community managers in Africa screening and selecting offerings. The platform generates revenue by taking a 20% commission on each transaction. It currently lists about 200 experiences and plans to expand that catalog to 10,000 while building machine-learning capabilities to better match suppliers, experiences and clients. Tastemakers also provides advisory services to sellers to help set prices and market experiences, and uses Stripe and WorldRemit for payments. The company has undertaken promotional partnerships with Uber Africa and counts Kempinski Hotels as a major lodging partner. CEO Cherae Robinson positions the business as for-profit while highlighting broader benefits to underrepresented communities in technology and tourism.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2019