Taur is an electric scooter startup that designs a front-facing, white scooter intended to be used as everyday transportation rather than a shared toy. The company’s first-generation vehicle emphasizes stability, visibility, bike-grade lights, larger wheels and integrated electronics and firmware. Taur ships with a two-year warranty, offers servicing and has an app that is live in the App Store. The scooter is priced at $1,495 and the product was launched via a preorder campaign after the company was founded in 2019. Taur is gearing up for its first market launch in Los Angeles and plans iterative product improvements and deeper integration between the scooter and companion software. Taur builds a premium, modular electric scooter with a front-facing twin-deck foot platform, very large Continental tires, and three distinct lights (front, brake, and rear projection). The scooter is designed for ownership with five modular swap-out modules for easier maintenance and claims like sub-five-minute tire changes. Taur launched a pre-order campaign after coming onto the scene in 2019 and is shipping pre-orders over the summer. The company plans to sell direct to consumers in Los Angeles from August and aims to position the scooter as an aspirational, design-forward product. The vehicle is priced at $1,495 and includes a 30-day money-back guarantee plus a warranty; customers elsewhere in the U.S. can secure a spot on a waitlist with a $100 deposit. Taur raised external capital to support the U.S. launch.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2022