Databerries provides a “real life targeting” advertising platform that works with brick-and-mortar retailers to target consumers who have visited their store or a competitor’s store and to measure when ads lead to actual store visits. The platform launched in December 2015 and the company says it works with more than 100 businesses, including Toys R Us and McDonald’s. Databerries positions its product as bringing online ad targeting, personalization, performance measurement and ROI optimization to offline retail marketing. The startup was founded by CEO Benoit Grouchko (formerly a manager at Criteo), COO François Wyss (a former Googler now leading the U.S. team) and CTO Guillaume Charhon. The company plans to use new funding to expand its operations and launch in the United States. The article does not disclose revenue figures. Databerries offers a mobile predictive marketing platform that leverages machine learning algorithms to help companies run efficient mobile marketing campaigns and increase revenue. The company is based in Paris and was founded in 2014 by Guillaume Charhon, François Wyss and Benoit Grouchko. Databerries raised €1.7M in funding in a round backed by Isai and Mosaic Ventures. The proceeds are intended to be used to continue developing the platform and to expand operations. The company has published a white paper detailing its approach.

Total raised

$18M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2017