Ten Little is a predictive e-commerce platform for parents, led by CEO and Co‑Founder Fatma Collins. The platform helps parents find their child’s fit, sends personalized reminders for when to size up based on size, color, location and season, and lets parents reorder instantly via text. Ten Little has expanded its assortment beyond shoes into socks, accessories and outdoor play, and has brought mission‑aligned, expert‑vetted third‑party brands onto the platform. The company also enables free donation of outgrown shoes through a partnership with Soles4Souls. It plans to use the new funding to grow teams across Product, Engineering & Data and Community & Content, continue improving its predictive platform, and launch an expert‑moderated community platform. The brand emphasized supporting accelerated growth and building community and content around its product offering.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2021