Participated · Seed · Jun 2021

Ten Little is a predictive e-commerce platform for parents, led by CEO and Co‑Founder Fatma Collins. The platform helps parents find their child’s fit, sends personalized reminders for when to size up based on size, color, location and season, and lets parents reorder instantly via text. Ten Little has expanded its assortment beyond shoes into socks, accessories and outdoor play, and has brought mission‑aligned, expert‑vetted third‑party brands onto the platform. The company also enables free donation of outgrown shoes through a partnership with Soles4Souls. It plans to use the new funding to grow teams across Product, Engineering & Data and Community & Content, continue improving its predictive platform, and launch an expert‑moderated community platform. The brand emphasized supporting accelerated growth and building community and content around its product offering.

Participated · Seed · Dec 2019

Didimo builds technology that creates lifelike digital human models from simple inputs such as a photo, enabling businesses and individuals to use those avatars for online interaction. The company plans an upcoming iOS and Android app launch and will use the new funding to expand its technology team, continue product development, and push commercialization and marketing. Didimo says its digital humans aim to bring emotion, empathy and nuance back to virtual interactions and has commercial traction in retail, gaming, and virtual collaboration. The startup reported having 27 employees and aims to grow the team to 35 by the end of the year. Didimo was founded in 2016 and has operations in Oporto, Delaware, and Vancouver. Its name means “twin” in Greek and the team emphasizes roots in academic R&D. Didimo builds high-fidelity, ready-to-animate 3D digital avatars generated from a smartphone photo or scan in about 20 seconds. The platform is designed for use across devices and media, with pilot programs underway with Sony, Amazon, CeekVR, Farfetch and others. The technology traces to Professor Verónica Orvalho’s computer-graphics research on capturing facial expressions and motion; many of the company’s 22 employees have backgrounds in high-end visual effects and game production. Didimo aims to bring authenticity and emotional nuance to digital interactions for brands and individuals, including applications that help socially isolated people. Financially, the company secured $6.9 million in seed financing (including grants) and a separate $2 million grant from the European Commission’s Executive Agency for Small and Medium-sized Enterprises. The new funding will be used to grow the technology team and establish strategic partnerships to further commercialisation.

Participated · Seed · Jan 2018

FINERY operates a consumer-facing Wardrobe Operating System that automatically populates an online wardrobe by linking to purchases across 10,000+ brands and retailers. The platform organizes users' items, curates styled looks, surfaces a universal wishlist, and generates personalized shopping recommendations based on what each user already owns. It also detects recent purchases to alert users about return windows and potential price adjustments, and notifies users when desired items go on sale. FINERY is free to consumers and positions itself as a data-driven consumer advocate to help women shop and style more strategically and potentially monetize closets. Since launch the platform has garnered more than 100,000 users. The company plans to use the new funding to expand its team of developers and data scientists and further build its proprietary backend and predictive analytics for styling and shopping.