Terraa sources fresh produce directly from farmers and fulfills orders for retailers, restaurants and other resellers via its website and WhatsApp. The company performs most processes internally for quality control and plans to increasingly partner with vetted external providers to support operations. It addresses a fragmented Moroccan fresh-food supply chain dominated by intermediaries, aiming to reduce post-harvest losses and offer consistent, competitively priced goods. Terraa cites high inefficiencies and opacity in the value chain and notes that up to 40% of fruits and vegetables in North Africa are lost or wasted. The startup intends to build collection centers in major agricultural cities to store and distribute collected produce. It plans to use its new funding to strengthen logistics infrastructure, expand across Moroccan cities, and explore regional expansion within about a year. Terraa also plans to develop demand-forecasting capabilities to guide farmers on what and how much to produce, reducing overproduction and wastage.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2023