Tesoro XP offers a plug-and-play engine that enables game publishers to embed real-world retail offers directly into free-to-play titles, allowing players to earn in-game currency when they shop at participating merchants. By linking retailer marketing spend to game engagement on a performance basis, the platform aims to broaden access to virtual economies for the 220 million U.S. free-to-play gamers—especially those currently priced out of microtransactions, where only 15 % of players drive 65 % of App Store gaming revenue. Retailers only pay after a purchase is verified, giving them a trackable, loyalty-driven marketing channel, while publishers add a new revenue stream without charging players. The company plans to launch in Q1 2026 and is building an SDK for developers, a publisher portal, and an expanded merchant pipeline. Seed funding will accelerate engineering and business-development hiring to support these efforts. Tesoro XP was founded by Sami Khan, Tim Mahler, and Beau Button—veterans behind ATLAS:EARTH, which surpassed $100 million in lifetime revenue—leveraging their experience with large-scale virtual economies. The company is headquartered in Austin, Texas. Financial metrics for Tesoro itself have not yet been disclosed beyond the current funding round.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2026