T.A.C - The Ayurveda Co. is a D2C omnichannel Ayurvedic lifestyle brand known for bestselling ranges such as Kumkumadi, Eladi and Methi. The brand reports it has acquired more than 2 million consumers and grown over 300% in the past 10 months. It has expanded into global markets, beginning with a Dubai launch targeting the MEA region. T.A.C says it has a strong omni-channel distribution across retail touchpoints and online channels. The company plans to use the new funds to digitalize Ayurveda, including a soon-to-launch T.A.C App offering Ayurvedic consultations globally. It highlights Ayurvedic formulations with global certifications and clinically proven results. The Ayurveda Company (TAC) is a direct-to-consumer beauty and wellness brand that manufactures skincare, haircare, wellness products and a natural makeup line. Founded in 2021 by Param Bhargava and Shreedha Singh, the founders previously launched Khadi Essentials Healthcare. TAC sells through its own website and e-commerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, PharmEasy, 1MG and Zepto, and has initiated a retail network across New Delhi, Bengaluru, Kolkata, Mumbai, Pune and Chennai. The company plans to use the latest funding to ramp up growth and production capabilities, enter the retail sector over the next 12–15 months, and launch a 3C App to spread knowledge about Ayurveda globally. Management is targeting a Rs 100 crore turnover and intends to boost team and technology to expand market share and strengthen its D2C footing.

Total raised

$15M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2023