The Farmer’s Dog is a direct-to-consumer subscription service that delivers veterinarian-designed, human-grade fresh dog meals pre-portioned and tailored to each dog’s age, breed, size, activity level, and sensitivities. Meals use human-grade ingredients that meet USDA standards, are gently cooked to remove harmful bacteria, and are delivered directly to customers nationwide without shelf-stabilizing preservatives. The company emphasizes personalized, adjustable meal plans and convenience through timed home delivery. Founded in 2014, The Farmer’s Dog bootstrapped to profitability in its first two years and has raised outside capital thereafter. It reports $50M in total funding across three rounds and positions itself to expand beyond subscriptions into a broader pet health brand. With the latest financing it plans to invest in infrastructure, cross-functional talent, and customer experience to scale adoption of fresh pet food. The Farmer’s Dog offers customized fresh dog food delivered by subscription, with meal plans tailored to each dog’s age, breed, size, activity level, and health needs. Founded in 2015 by Brett Podolsky and Jonathan Regev and based in New York City, the company divides food into individual servings and says it has delivered over one million meals. Meals are produced on demand to human‑grade standards using USDA- and FDA‑inspected ingredients in facilities with human‑food safety standards. The startup relies on a proprietary algorithm to optimize shipment quantities and personalize plans, lowering delivery costs and enabling product improvements from customer data. Meal plans start at $11 per week. The company plans to use new funding to develop new products, hire customer support and tech staff, and expand production capacity.

Total raised

$47M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2019