The Good Bug is a Mumbai-based D2C startup founded in 2022 by Keshav Biyani and Prabhu Karthikeyan that specialises in gut health and wellness products. Its product portfolio targets lifestyle-related chronic issues including bloating, constipation, and weight management. The company intends to use fresh capital to expand its product range with innovative gut-health solutions. In FY23 The Good Bug reported sales of INR 2.79 crore, up from INR 0.26 crore in FY22, and recorded a net loss of INR 3.9 crore versus a loss of INR 0.15 crore the prior year. It operates in a competitive space with rivals such as Power Gummies and Man Matters. Leadership includes co-founder Keshav Biyani, who is the nephew of retail founder Kishore Biyani. The Good Bug is a D2C brand focused on gut health, founded in 2022 by Prabhu Karthikeyan and Keshav Biyani. It offers a range of gut health and wellness products, including daily supplements, powders, and sticks sold on e-commerce platforms and its own website. The company has developed 15 SKUs across four portfolios: digestive health, women’s health, children’s health, and metabolic health. The Good Bug says it has a strong R&D team and probiotic experts supporting product development. It reports more than 100,000 customers and aims to generate Rs 250 crore in sales within three years. The startup plans to use new funding for marketing, market expansion, hiring, and creation of new gut-health products.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2024