The Hotels Network (THN) offers a direct-growth platform for hotels that leverages predictive personalization and machine learning to deliver a fully personalized online booking experience. Its technology increases web conversion and revenue, reduces acquisition costs, and helps hotels recover direct relationships with guests. More than 5,000 hotels in 96 countries use THN’s platform, and product usage rose 120% during the first weeks of the crisis. Clients named in the press release include One&Only, Minor Hotels (owner of NH Hotel Group) and Barceló Hotel Group. Founded in 2015 and led by CEO Juanjo Rodríguez, THN plans to build new products that hotels need in the current context and support industry recovery. The company closed a Series B to fund product development and expansion. The Hotels Network builds a suite of software tools for hotels to increase direct bookings, manage reviews and pricing, and personalise websites and booking services using predictive analytics. The company says it is profitable and works with roughly 3,000 hotels globally. Clients have seen about a 42% increase in conversion rates using its tools. The CEO, Juanjo Rodríguez, says the company was founded to bridge the gap between the technology used by large online players and that available to hotels. The new funding will be invested in further product development. The product offering is positioned as a personalised, client-by-client set of tools to address each hotel's conversion challenges.

Total raised

$15M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2020