The Inside is a direct-to-consumer home furnishings brand selling on-trend pieces using exclusive designer fabrics and customizable combinations. The company leverages a “digital design” process and creates all imagery with VR-ready 3D rendering techniques. Products are made-to-order on partners’ on-demand manufacturing with 2–3 week lead times, so the company carries no inventory. Offerings include slipper chairs, headboards, beds, ottomans and removable wallpaper, and the brand runs rotating collaborations with fashion designers and artists. The new funding will be used to service new customers, build the team, continue development of its proprietary visualization technology and expand into new categories. The company is co-founded by Christiane Lemieux and Britt Bunn and sells directly on its website. The Inside sells made-to-order furniture and printed-fabric pieces through a direct-to-consumer model, launching with over 800 SKUs and exclusive capsule collections from designers such as Clare V. and Peter Som. The company leverages virtual manufacturing and 3D models to produce items in the U.S. on a zero-inventory basis, with typical lead times of 6–14 days. Prices average around $300, positioning the brand as an attainable, design-forward alternative to cost-efficient imports. The model is presented as more sustainable with reduced production costs and limited waste, and the company emphasizes bringing runway and social-media-inspired designs quickly to customers. Christiane Lemieux, founder and CEO and former Executive Creative Director of Wayfair and founder of DwellStudio, leads the New York-based company. The Inside is funded exclusively by Forerunner Ventures, which provided the announced seed financing.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2018