The Insights Family operates a market-leading intelligence platform that delivers real-time insights and trends on young people and family behaviour, enabling customers to tailor marketing strategies and improve decision-making. Founded in 2017 and based in Manchester, the company has surveyed over 2.3 million kids and parents and collected more than 2.7 billion data points. Its client roster spans six continents and 22 countries, including Nike, Warner Bros, Mattel and LEGO. The business positions itself as a global authority across the whole family ecosystem and aims to establish itself as the next-generation market intelligence leader. The company announced a £5.6m investment round to accelerate growth and expand its global footprint, with management saying the funding will help amplify growth in 2024. The Insights People collects and analyzes data on kids, parents and families, surveying 200,000 children and parents a year and offering a market-intelligence portal that lets clients tailor results to their needs. Its platform helps clients inform marketing strategy, identify market trends and evaluate return on investment. The company serves clients across 11 countries, including Amazon, F1, LEGO, Mattel, SEGA and Warner Bros. Founded by Nick Richardson in 2017 and based in Manchester, it plans to accelerate international growth and expand into Brazil, Mexico and Canada. The firm recently appointed Stefan Lampinen as chairman and intends to use new funding to create around eight new jobs in Manchester.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2024