The Laundry Lady operates a tech-enabled contractor marketplace and the TimeBoss platform, a one-stop suite for managing service businesses. Founded in 2012 by Susan Toft and long bootstrapped, it now serves customers across Australia and New Zealand through more than 375 home-based contractors. The business offers pickup and delivery laundry services to residential, business, NDIS and aged-care clients with online bookings and payments. The company plans international expansion into Canada and the United Kingdom and will use new capital to accelerate that offshore push. The raise will also fund enhancements to the TimeBoss platform, including mobile apps, AI tools and advanced segmentation capabilities. The business emphasizes flexible income opportunities predominantly for women and has received government support that underscores alignment with women-led startup initiatives.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025