Participated · Seed · Jun 2026

Ovum operates an AI-powered women’s health platform that captures both qualitative and quantitative health information to create longitudinal records of users’ clinical context. The company reports it has collected more than 60,000 health insights and facilitated over 113,000 AI health conversations, with users aged 15–84 tracking conditions from migraines and ADHD to PCOS, endometriosis and menopause. Ovum generates revenue through subscriptions and enterprise partnerships and has signed pilots and partnerships with organisations including Medibank, Fernwood Fitness, Sweat, Menopause Friendly Australia and Australian Red Cross Lifeblood. The startup has launched clinical trials with St George Hospital and the Royal Hospital for Women to assess AI as a preventative health tool for women. Ovum says 83% of its users have opted in to share anonymised data for research, and the company emphasises it will never sell user data and will only use data with explicit consent. Founded by Dr Ariella Heffernan-Marks in 2022, Ovum is positioning its dataset as a commercial research asset while stressing privacy, consent and clinical integrity.

Participated · Seed · Aug 2025

The Laundry Lady operates a tech-enabled contractor marketplace and the TimeBoss platform, a one-stop suite for managing service businesses. Founded in 2012 by Susan Toft and long bootstrapped, it now serves customers across Australia and New Zealand through more than 375 home-based contractors. The business offers pickup and delivery laundry services to residential, business, NDIS and aged-care clients with online bookings and payments. The company plans international expansion into Canada and the United Kingdom and will use new capital to accelerate that offshore push. The raise will also fund enhancements to the TimeBoss platform, including mobile apps, AI tools and advanced segmentation capabilities. The business emphasizes flexible income opportunities predominantly for women and has received government support that underscores alignment with women-led startup initiatives.

Participated · Seed · May 2024

Doohly offers a CMS platform for the DOOH sector that customers use to manage creatives and networks. The company says its platform has delivered roughly 30% operational savings and a 20x increase in ROI to clients. Over the past 12 months Doohly grew from 11 customers and 14 networks to 19 customers and 29 networks and served more than 4 billion creatives. Recent customer and network wins include Monstavision, Advertro, Maad Collective, Mitre10, Darwin Airport and the South Sydney Rabbitohs. Doohly has added industry executive Adam Rowe as Head of Operations to drive product, sales and marketing expansion. The company plans to invest in operations, marketing and sales to accelerate growth across Australia and New Zealand and pursue share in the global DOOH market.

Participated · Seed · Nov 2023

PropCode provides property development compliance services that automate analysis of urban planning regulations using AI. Its core product translates complex planning legislation into clear reports for homeowners, professionals, and councils. The company focuses on an AI-based regulatory analysis engine for the construction and property development sector. PropCode is positioned in the property development analytics software category and operates from Sydney, Australia. In November 2023 it completed a pre-seed fundraise to support product development. The raised capital will be used to further develop and refine its regulatory analysis engine.

Participated · Seed · Nov 2023

Coach Welly builds a next-generation consumer-facing wellness app and gym engagement platform that integrates with wearables, equipment, virtual content and member management systems. The product combines AI, fitness content, biometrics and gamification to provide personalised experiences and rewards at scale. The company says it has pre-revenue traction and a rapidly growing list of contracted customers, including an undisclosed global gym brand. Coach Welly plans to complete platform development and execute a go-to-market plan ahead of a planned Q1 2024 launch. Founded in 2019 in Brisbane, the startup was named one of the top 20 Australian AI startups to watch. The funding will support the company’s launch and initial commercial expansion.