The Mad Video develops solutions to integrate tagging functions into online videos for advertising and informational purposes. The company keeps its R&D and engineering team in Madrid while placing management and commercial operations in the US, following an "Israeli model" for growth. It was co-founded by Koldo García and Iñaki Arredondo and is headquartered in San Francisco with a base in Madrid. The company has about 15 employees across the US and Spain, including a 10-person engineering team in Madrid. After closing a second financing round in 2013, management stated an objective to open a round larger than €3 million. The firm expected to reach breakeven at the start of 2015. TheMadVideo.com provides an interactive video platform that aims to add value to video content by making any moment taggable and shareable. Features include micro-tagging, a tag gallery, automatic scene detection, embedding and sharing, and engagement tracking. The company originated in Madrid, Spain and is based in San Francisco, CA. It has just launched the platform out of beta. TheMadVideo.com raised $500K in seed funding and intends to use the proceeds for product development and partnerships. Backers were not disclosed in the announcement; no operating metrics or prior rounds were mentioned. Led by CEO Koldo García, The Mad Video provides an online tool that tags and adds rich content to any object displayed in video, enabling clickable elements and monetization. The platform lets users tag products, places or people with features such as extra information, e-commerce links and ads. The company has offices in Madrid and a U.S. office in San Francisco. It closed $585K in angel funding to advance its product. The startup intends to use the funding to finalize the beta version of its solution and to expand in the USA. No revenue or user metrics were disclosed in the article.

Total raised

$2M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2013