The Merkle Group is a Columbia-based digital marketing agency that provides digital marketing and analytics-related services. The company sold $2 million in equity, according to an SEC filing. It recently acquired Seattle-based digital analytics firm Pointmarc, expanding its analytics capabilities. The Merkle Group also announced a strategic partnership with marketing software maker Tealium to strengthen martech integrations. These moves suggest a focus on combining analytics and marketing technology to broaden service offerings. The article did not disclose revenue, users, or other operating metrics.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2015