Merkle Group
7001 Columbia Gateway Drive, Columbia, MD, 21046, United States
Overview
Merkle is a customer relationship management agency that designs, executes, and evaluates integrated marketing programs.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Advertising
- Marketing
Investment portfolio
- The Merkle Group
Led · Equity · Apr 2015
The Merkle Group is a Columbia-based digital marketing agency that provides digital marketing and analytics-related services. The company sold $2 million in equity, according to an SEC filing. It recently acquired Seattle-based digital analytics firm Pointmarc, expanding its analytics capabilities. The Merkle Group also announced a strategic partnership with marketing software maker Tealium to strengthen martech integrations. These moves suggest a focus on combining analytics and marketing technology to broaden service offerings. The article did not disclose revenue, users, or other operating metrics.
Team
No current team members are available.