The Pant Project is a digitally native D2C fashion brand that specializes in custom-made and ready-to-wear pants for Indian body types. Founded in 2020 by Dhruv and Udit Toshniwal, it offers around 250 styles for men and women across formals, chinos, jeans, cargos, joggers, power-stretch knits, linens and wools. The brand moved into ready-to-made pants in 2023 and implemented an omnichannel strategy with sales via its own website, Amazon, Myntra and brick-and-mortar stores. Its own website generates 65% of total revenue, and the company says it has served over 1 lakh customers in the last four years. The Pant Project plans to expand its bottom-wear assortment into more casual and athleisure options and open new retail stores nationwide. The fresh capital will be used to grow the team, enhance technology, expand retail presence and boost brand awareness.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2024