The Prompting Company is a four-month-old, Y Combinator-backed startup building infrastructure that gets products cited by large language models such as ChatGPT. Its platform probes AI models to uncover purchase-intent questions, then auto-generates structured, agent-friendly pages without human-oriented clutter so LLMs can reference the content. The service already hosts roughly 500,000 pages and drives double-digit millions of visits per month to client sites, serving customers including Rippling, Rho, Motion, Vapi, Fondo, Kernel, Traceloop, and a Fortune 10 company. Revenue comes from a subscription model priced on the number of prompts tracked and pages hosted. Looking ahead, the team plans to scale its infrastructure, broaden partnerships, and work with NVIDIA on next-generation AI search as agents begin to handle full transactions. The founders—Kevin Chandra, Michelle Marcelline, and Albert Punama—are repeat YC entrepreneurs who previously built Typedream and Cotter, both of which were acquired.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025