The Wedding Brigade operates a content-to-commerce platform that combines curated content, shopping and wedding services for Indian weddings. The company aims to be a single destination where consumers can find ideas, plan weddings, and make purchases and bookings. It reported growing its revenue by over 4x last year. Management plans to use new funding to expand the team, broaden business verticals, strengthen its community, and introduce new products and services. The company has signaled a focus on vertical integration and deeper investment in top-performing divisions. The business began in November 2014 in Mumbai. Launched in April 2014 and formerly known as Indear, The Wedding Brigade positions itself as a comprehensive wedding solutions portal where users can find inspiration, buy products, and book services. The platform recently introduced a services marketplace that lets users book venues, hair and make-up artists, and mehendi artists online or via a free expert concierge service. It currently serves users in Mumbai and Delhi and plans to expand to Bengaluru, Hyderabad, and Chennai while adding categories such as photographers and caterers. The company intends to use new funding for product enhancement, service improvements, growth activities, and talent acquisition. The move from an inspiration website to a full marketplace reflects its broader strategy amid a large $40 billion Indian wedding market and growing competition from other platforms.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2018