The Yes is an app-only marketplace that builds a tailor-made shopping experience for each user using a proprietary fashion taxonomy, machine learning and computer-vision models. Users answer preference questions and the algorithm continually re-ranks products; the team says it represents items across roughly 500 dimensions. The company launched after about 18 months of development with roughly 145 brands at launch, including Gucci, Prada, Everlane and Levi’s, and focuses initially on fashion, footwear and accessories. It operates a no-inventory marketplace: customers are charged through The Yes, orders are placed with brands and shipped direct, while The Yes takes a flat commission and offers free returns. The founders plan to expand into jewelry and additional accessory categories over time. The business raised capital last year to build the product and go to market and is focused on gaining traction ahead of a potential Series B.

Total raised

$30M

Funding rounds

1

Latest round

Series A

Latest activity

May 2020