TheLawyerGuide.com operates an online review platform for lawyers, modelled on TripAdvisor, listing all national lawyers and allowing lawyers to claim and enrich profiles. It monetizes by highlighting lawyers who pay for the service and by introducing potential clients, and also offers a web-based SaaS marketing suite for lawyers. Since launching in Norway in 2020 as Advokatguiden, it has expanded into Sweden, Denmark, Switzerland and the Netherlands and attracted almost one million visitors across its five live markets. The company plans to expand into the U.K., Italy, France, the U.S. and other large European countries in 2023. Management says the recent raise should move it toward profitability in several key markets, particularly Norway and Sweden. The CEO emphasizes trust and combating fake reviews as part of its positioning to become the world's largest lawyer review platform.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2022