Led · Equity · Mar 2023

Auk Eco produces helautomated plantedyrkere (fully automated plant growers) and is led by founders Didrik Dimmen and Marius Aabels. The company has sold about 12,000 units in Norway to largely satisfied customers. After a weak 2022, sales picked up sharply in late 2022 (notably during a Black Week campaign) and the company sold out in December. Auk Eco cites a total addressable market of USD 5–10 billion and guides for 120% growth in 2023 with NOK 40–45M in revenue. The company targets NOK 400M in revenue by 2027. From March 20 Auk Eco will be available at Jernia and is in talks with 10 additional retailers.

Led · Seed · Dec 2022

TheLawyerGuide.com operates an online review platform for lawyers, modelled on TripAdvisor, listing all national lawyers and allowing lawyers to claim and enrich profiles. It monetizes by highlighting lawyers who pay for the service and by introducing potential clients, and also offers a web-based SaaS marketing suite for lawyers. Since launching in Norway in 2020 as Advokatguiden, it has expanded into Sweden, Denmark, Switzerland and the Netherlands and attracted almost one million visitors across its five live markets. The company plans to expand into the U.K., Italy, France, the U.S. and other large European countries in 2023. Management says the recent raise should move it toward profitability in several key markets, particularly Norway and Sweden. The CEO emphasizes trust and combating fake reviews as part of its positioning to become the world's largest lawyer review platform.