TheTake operates a website combining a Pinterest-like layout with proprietary shoppable video technology to give movie fans access to products and locations from films. Users can browse by movie, actor, and product category and are linked to retail partners where the exact product can be purchased. The platform also offers suggestions for comparable products at different price points. The company plans to launch a mobile application that uses automatic content recognition (ACR) to identify a film within seconds and display the specific scene on a user’s device. From the mobile scene view, users can tap to identify and shop all products in the scene. The company intends to use the new funding to expand its movie database, refine its shoppable video API, and market the upcoming mobile app launch.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2014