TheyDo provides a journey management platform that enables organizations to manage complex customer journeys and optimize them for efficient growth. The platform supports journey strategy, planning and execution in a single system and helps align internal silos with the customer journey. TheyDo is used by global brands including Cisco, Ford, Johnson & Johnson, Home Depot and Polestar. Led by CEO Jochem van der Veer, the company has a team of 70 worldwide and expects to reach 100 before the end of the year. Financially, the company raised additional funding recently, bringing total capital to $50M. They plan to use the funds to further develop the platform, increase R&D, focus on AI and data ingestion, and build out their customer-facing team in the United States. TheyDo offers a "Journey Management" platform that tackles customer-centric alignment by showing where incoming metrics and quantitative data are linked and how they impact the customer journey. The product creates a comprehensive dashboard for teams across CX, product, marketing, sales and customer success to monitor and improve experiences. TheyDo says it is used by teams at Atlassian, Cisco, IBM, Johnson & Johnson, T‑Mobile, Qualtrics and the Dutch Postal Service. The platform emerged from the founders' CX agency work, where they built software to scale the consulting engagements they were doing for large enterprises. Financially, TheyDo recently closed a €12 million Series A round. Investors and founders frame the product as addressing a broader market trend of organising large organisations around the customer perspective to reduce fragmentation. TheyDo develops a user-friendly Journey Management System that unites customer insights, data integrations and cross-functional workflows so teams across design, engineering and marketing can work from a single source of truth. The software is intended to pull fragmented information together that often lives in many places across organizations, a problem the founders say was highlighted during widespread remote work. TheyDo says its product enables companies to structure and manage customer journeys, make teams’ work more transparent and accelerate product and service innovation. The startup counts Dutch customers including Bol.com, PostNL, Jumbo and insurer VGZ, and US customers such as Johnson & Johnson and NCR. With the new funding, TheyDo plans to expand its team and deepen integrations with data-mapping and research tools including Qualtrics, Medallia, Google Analytics and Salesforce. It intends to hire additional engineers to fuel a worldwide rollout, with the US identified as a core target market.

Total raised

$49M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2024