ThinkVine, led by CEO Mark Battaglia, provides marketing optimization software built around its ThinkAhead technology, which simulates consumer responses to different marketing plans to deliver richer historical insights and better forward-looking guidance than traditional marketing mix approaches. The platform supports marketing optimization, marketing mix modeling, and cross-channel attribution to help B2C marketers maximize ROI across channels. Customers include market leaders in consumer packaged goods, food & beverage, financial services, insurance, travel and hospitality, consumer durables, online retail, and technology. The company plans to use the funding to accelerate delivery of optimization and attribution capabilities, increase sales and marketing efforts, and support strategic partnerships. ThinkVine is actively hiring.

Total raised

$8M

Funding rounds

1

Latest round

Series C

Latest activity

Jan 2012