Threedium provides a proprietary 3D/AR engine (Unlimited3D), APIs, developer tools and an asset management/deployment platform that deliver ultra-high-fidelity, real-time customizable 3D assets across web and mobile. Its technology lets brands present hyper-realistic products customers can rotate, zoom, try on, and customize without downloading an app, and the company has also developed a proprietary .TUF file format to protect 3D IP. Threedium offers turnkey production and scalable cross-channel distribution so models do not need reformatting for different online channels, helping brands reduce content production costs. The company counts luxury and retail customers such as Louis Vuitton, Fendi, Bulgari, LOEWE, Tommy Hilfiger, Diageo, Girard Perregaux, and NuOrder Lightspeed, and is forming strategic alliances with AWS, Salesforce, NVIDIA and Teads. Threedium plans to use new capital to advance spatial computing, deepen R&D into AI to improve 3D model efficiency, and expand immersive storytelling to more global brands. Founded in 2017 and headquartered in London, the company says its solutions are available globally. Threedium builds a low-code/no-code 3D engine to democratize the creation and distribution of 3D and AR experiences across omnichannel touchpoints including display ad networks, eCommerce sites, and virtual stores. The company offers tools for product explorers, interactive configurators, 3D display ads and immersive AR portals, and has launched a REST API to enable scalable uploads and publishing of hundreds of 3D models simultaneously. Threedium has been adopted by dozens of global brands — including Adidas, Bulgari, Diageo, Dior and FARFETCH — and supported ASICS on an NFT drop. It was also selected as the exclusive Amazon Advertising tech provider for 3D display ads and announced a partnership with Arcadier Group to enhance marketplace experiences. The new funding will be used to accelerate development of its engine and expand enterprise-level 3D and AR offerings. Threedium frames its mission as democratizing 3D and AR to improve how people buy and sell products. Threedium is a London-based tech startup founded in 2017 that provides a SaaS 3D product configuration and visualization platform. The platform enables users to create lightweight, mobile-optimized 3D configurators, 3D web visualizations and AR mobile campaigns without an app. It offers 3D product viewers, programmatic 3D ad formats and extends 3D product views into app-free AR across digital channels. Threedium serves tens of brands and agencies across the UK, Spain, Italy, Israel, Greece and the Benelux, and has worked with enterprise clients including Sainsbury's, Douglas, Johnson & Johnson and Mercedes. The company has offices in London, Belgrade and Cologne and entered the U.S. earlier in 2019 with projects and agency partnerships. It intends to use the seed funding to further advance its 3D SaaS platform and expand into Germany, the U.S. and other European markets.

Total raised

$14M

Funding rounds

3

Latest round

Series A

Latest activity

Oct 2023