Lyra Ventures
56b Pagoda St, Singapore, Central Singapore, 059215
Overview
Lyra Ventures is an early stage venture capital firm investing globally in companies that use innovative technology to reinvent the business of fashion and retail. Our investment focus is broadly defined, enabling us to invest in pioneering businesses across the fashion value chain including alternative materials, new retail models, brand concepts and SaaS businesses. We see ourselves as more than just a path to capital. With deep domain expertise within our team and network of advisors, our entrepreneurs gain access to knowledge accumulated from leading global fashion players and an extensive Asia network, especially in Japan and South East Asia. We back visionary and disciplined entrepreneurs whose companies have proven product-market fit and are ready to scale.
- Total investments
- 6
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Sector focus
- Financial Services
Investment portfolio
- SuperCircle
Participated · Series A · Nov 2023
SuperCircle operates a digital operating system that ingests more than 50 garment-level data points to create a ‘digital twin’ for each item, allowing its proprietary AI sort engine to route apparel, footwear, home and health textiles to the most profitable and sustainable next-life option across 50+ reuse and recycling channels. The platform supports post-consumer trade-ins as well as post-industrial disposition, serving over 75 retail partners including J.Crew, GUESS, Reformation, FIGS and Parachute Home. To date, the company has diverted more than 6 million textiles from landfill and pledges to surpass 1 billion items by 2030. Retailers use SuperCircle to comply with emerging Extended Producer Responsibility regulations while reducing write-downs on excess, damaged or returned inventory. The system converts what was once a cost center into a revenue generator by unlocking incremental value from unsold or returned goods. Series A funding is earmarked for expanding reverse-logistics infrastructure, deepening supply-chain integrations and advancing the data architecture that underpins compliance reporting. Headquartered in New York, SuperCircle positions itself as the critical operating layer powering circular supply chains across North America.
- Threedium
Participated · Series A · Oct 2023
Threedium provides a proprietary 3D/AR engine (Unlimited3D), APIs, developer tools and an asset management/deployment platform that deliver ultra-high-fidelity, real-time customizable 3D assets across web and mobile. Its technology lets brands present hyper-realistic products customers can rotate, zoom, try on, and customize without downloading an app, and the company has also developed a proprietary .TUF file format to protect 3D IP. Threedium offers turnkey production and scalable cross-channel distribution so models do not need reformatting for different online channels, helping brands reduce content production costs. The company counts luxury and retail customers such as Louis Vuitton, Fendi, Bulgari, LOEWE, Tommy Hilfiger, Diageo, Girard Perregaux, and NuOrder Lightspeed, and is forming strategic alliances with AWS, Salesforce, NVIDIA and Teads. Threedium plans to use new capital to advance spatial computing, deepen R&D into AI to improve 3D model efficiency, and expand immersive storytelling to more global brands. Founded in 2017 and headquartered in London, the company says its solutions are available globally. Threedium builds a low-code/no-code 3D engine to democratize the creation and distribution of 3D and AR experiences across omnichannel touchpoints including display ad networks, eCommerce sites, and virtual stores. The company offers tools for product explorers, interactive configurators, 3D display ads and immersive AR portals, and has launched a REST API to enable scalable uploads and publishing of hundreds of 3D models simultaneously. Threedium has been adopted by dozens of global brands — including Adidas, Bulgari, Diageo, Dior and FARFETCH — and supported ASICS on an NFT drop. It was also selected as the exclusive Amazon Advertising tech provider for 3D display ads and announced a partnership with Arcadier Group to enhance marketplace experiences. The new funding will be used to accelerate development of its engine and expand enterprise-level 3D and AR offerings. Threedium frames its mission as democratizing 3D and AR to improve how people buy and sell products. Threedium is a London-based tech startup founded in 2017 that provides a SaaS 3D product configuration and visualization platform. The platform enables users to create lightweight, mobile-optimized 3D configurators, 3D web visualizations and AR mobile campaigns without an app. It offers 3D product viewers, programmatic 3D ad formats and extends 3D product views into app-free AR across digital channels. Threedium serves tens of brands and agencies across the UK, Spain, Italy, Israel, Greece and the Benelux, and has worked with enterprise clients including Sainsbury's, Douglas, Johnson & Johnson and Mercedes. The company has offices in London, Belgrade and Cologne and entered the U.S. earlier in 2019 with projects and agency partnerships. It intends to use the seed funding to further advance its 3D SaaS platform and expand into Germany, the U.S. and other European markets.
- Balance
Participated · Series B · Jul 2022
Balance builds B2B ecommerce payments infrastructure, offering an omni-channel checkout that supports any payment method, instant financing, and flexible net terms for merchants and marketplaces. Founded in 2020 by PayPal alums Bar Geron and Yoni Shuster and launched in February 2021, the company has supported hundreds of B2B merchants and grown its customer base 10x. Balance focuses on bringing industries such as lumber, chemicals, steel, retail, and food online with a consumer-like payment experience. Its products aim to boost merchant cash flow, reduce operational costs, and enable merchants to sell to more customers without taking on risk. Financially, Balance has raised a combined $87M from Seed and Series B equity rounds, including a $56M Series B led by Forerunner. The company plans to expand its trade credit and net terms capabilities using newly secured financing. Balance provides one-click checkout payment tools that let B2B merchants and marketplaces get paid instantly, accept any payment method, and offer flexible payment terms. The product targets less-digitized industries such as lumber, chemicals, steel, retail and food, and is used by customers including MaterialsXchange, ChemDirect, Abound and notch. Since launching operations in February 2021 the company has grown rapidly: it reported roughly 500%–600% growth since launch, expanded from about 30 employees last year to nearly 70 today, and now works with hundreds of merchants and dozens of B2B marketplaces. Balance raised a $56M Series B and has $87M in total funding to date. The company plans to use the new capital for customer acquisition and to expand its team across go-to-market, engineering, sales, customer success, product and operations, targeting a headcount of about 100 by year-end. Co‑founders Bar Geron and Yoni Shuster—both former PayPal employees—position the product as modernizing B2B payments to bring traditionally offline supply chains online. Balance provides a self-serve, consumer-like B2B checkout platform that supports ACH, cards, checks, wires and flexible terms (payment on delivery, net terms, milestone payments) while underwriting financed transactions. The platform is built on top of Stripe, extends Stripe’s card capabilities, and exposes a robust API layer so marketplaces can manage payment flows without handling funds or payment regulation. Customers include startups to public marketplaces across industries (examples: Bryzos, Choco, Zilingo, Bay Supply) and partners include BigCommerce and Magento, with Salesforce integration planned. The company was founded in early 2020 by Bar Geron and Yoni Shuster and has offices in Tel Aviv and New York with about 30 employees. Since its prior raise in February, Balance says it has grown roughly 500–600%. The team says it aims to make B2B payments as seamless as consumer payments and to expand globally. Balance builds a platform to modernize B2B payments, enabling merchants to accept ACH, bank wires, card payments and offer payment terms such as net terms, milestone, and pay-on-delivery. The product underwrites financing for transactions by evaluating risk of the customer, merchant and selected payment terms, and is built on top of Stripe while extending its capabilities. Balance syncs invoices and automates complex marketplace and milestone-based payment flows, targeting B2B marketplaces and service providers as early customers. The company makes revenue via a factoring fee when it advances merchants funds (noted around 2%, variable by risk). Balance was founded by Bar Geron and Yoni Shuster in late 2019/early 2020, participated in Y Combinator's summer 2020 batch while remaining in stealth, and operates with a distributed team with founders based in Israel. Its go‑to‑market emphasizes embedding a simple snippet of code (similar to Stripe) to make B2B payments as easy as card payments.
- Material Exchange
Participated · Series A · Apr 2022
Material Exchange is an international virtual marketplace that aims to transform the materials sourcing process and simplify complex relationships between footwear and apparel brands and material suppliers. Its B2B SaaS platform includes a marketplace for connecting brands with a curated network of suppliers, a Brand Material Management System for organizing materials and collaborating with stakeholders, and 3D scanning for creating accurate visuals. The company recently announced Lucienne™, an AI tool that automatically creates an infinite number of unique prints and patterns. Based in Stockholm and led by CEO and Founder Darren Glenister, Material Exchange intends to expand its product suite. It raised €25M in a Series A funding round to accelerate growth of its product suite and step up recruitment. The company plans to hire world-class talent across a range of specialties to support those efforts. Material Exchange offers a digital material-management solution that centralizes master data and supplier interactions for fashion brands, suppliers and manufacturers. The platform aims to reduce the need for physical samples and material waste, supporting a more sustainable value chain. Material Exchange launched its platform a year ago and already works with almost 400 suppliers and 50 brands globally, including Caleres, Bestseller Group, Deckers Brands, Global Brands Group, Keen, Camuto Group and Ariat. The company was founded in 2017 by a team of experienced entrepreneurs with a prior exit (Plugin76 sold to PTC Inc.). CEO Darren Glenister says the COVID-19 pandemic accelerated demand as the industry moved to remote sourcing and digital workflows. To accelerate growth and seize the post-pandemic opportunity, the company closed a €5 million funding round to scale its product and commercial efforts. Material Exchange Ventures operates a SaaS platform that enables footwear and apparel brands to create, develop and source materials in a more sustainable way by connecting suppliers and buyers in a digital material marketplace. Its online catalogue lets brands find on-trend materials in seconds and reduces the need for physical swatch books and samples. In the past year over 100 material suppliers have joined the platform, and more than 50 brands — including Jack Jones, Steve Madden, Uggs, Champion and Camuto Group — have signed up. The company raised a $2 million seed round led by Inventure and will use the investment to open a sales and technical support hub in mainland China as part of plans to expand into Asian markets. CEO Darren Glenister said the expansion will strengthen supplier relationships and give brand designers, material teams and product developers access to a comprehensive digital material library. The platform's stated goal is to bring digital transformation and transparency to the fashion supply chain and create a more sustainable speed-to-market for products.
- Bites
Participated · Seed · Oct 2021
Simón delivers brief (around 90-second) AI-generated, TikTok-style training videos integrated into the workflow to upskill frontline retail and service workers. The company reaches over 20,000 workers across more than 20 enterprise customers in consumer goods, retail and financial services, including Coca-Cola bottlers, and is used to help reduce employee turnover. Simón reports positive EBITDA at an early stage and is pursuing growth in its two markets, Mexico and Chile. Founded by Matthieu Dahirel (CEO) and Pablo Cambos (co-founder), the startup targets $1 million in recurring annual revenue by 2026. The recent $1.1M seed round will be used to support that expansion and growth plan.
Team
Debra Langley
Venture Partner
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