Participated · Series C · Oct 2022

Founded in 2018 and headquartered in Tel Aviv, Vesttoo built an alternative reinsurance and risk-transfer marketplace that connects insurance portfolios with institutional capital. Its technology suite includes data-science models, automated deal-structuring tools, index-calculation frameworks, and risk-management analytics that price and package insurance-linked securities. The company focused on non-catastrophe lines, giving insurers capital-market capacity while offering investors uncorrelated yield opportunities. Vesttoo employed 71 people and, by May 2023, was valued at approximately $2 billion after raising $103 million in equity funding. The most recent capital came in an $80 million Series C round completed in October 2022. Although the firm has since fallen into deadpool status, its platform demonstrated the potential of AI-driven insurance securitization. Lessons from its technology and governance continue to influence emerging risk-transfer solutions.

Participated · Series B · Jul 2022

Balance builds B2B ecommerce payments infrastructure, offering an omni-channel checkout that supports any payment method, instant financing, and flexible net terms for merchants and marketplaces. Founded in 2020 by PayPal alums Bar Geron and Yoni Shuster and launched in February 2021, the company has supported hundreds of B2B merchants and grown its customer base 10x. Balance focuses on bringing industries such as lumber, chemicals, steel, retail, and food online with a consumer-like payment experience. Its products aim to boost merchant cash flow, reduce operational costs, and enable merchants to sell to more customers without taking on risk. Financially, Balance has raised a combined $87M from Seed and Series B equity rounds, including a $56M Series B led by Forerunner. The company plans to expand its trade credit and net terms capabilities using newly secured financing. Balance provides one-click checkout payment tools that let B2B merchants and marketplaces get paid instantly, accept any payment method, and offer flexible payment terms. The product targets less-digitized industries such as lumber, chemicals, steel, retail and food, and is used by customers including MaterialsXchange, ChemDirect, Abound and notch. Since launching operations in February 2021 the company has grown rapidly: it reported roughly 500%–600% growth since launch, expanded from about 30 employees last year to nearly 70 today, and now works with hundreds of merchants and dozens of B2B marketplaces. Balance raised a $56M Series B and has $87M in total funding to date. The company plans to use the new capital for customer acquisition and to expand its team across go-to-market, engineering, sales, customer success, product and operations, targeting a headcount of about 100 by year-end. Co‑founders Bar Geron and Yoni Shuster—both former PayPal employees—position the product as modernizing B2B payments to bring traditionally offline supply chains online. Balance provides a self-serve, consumer-like B2B checkout platform that supports ACH, cards, checks, wires and flexible terms (payment on delivery, net terms, milestone payments) while underwriting financed transactions. The platform is built on top of Stripe, extends Stripe’s card capabilities, and exposes a robust API layer so marketplaces can manage payment flows without handling funds or payment regulation. Customers include startups to public marketplaces across industries (examples: Bryzos, Choco, Zilingo, Bay Supply) and partners include BigCommerce and Magento, with Salesforce integration planned. The company was founded in early 2020 by Bar Geron and Yoni Shuster and has offices in Tel Aviv and New York with about 30 employees. Since its prior raise in February, Balance says it has grown roughly 500–600%. The team says it aims to make B2B payments as seamless as consumer payments and to expand globally. Balance builds a platform to modernize B2B payments, enabling merchants to accept ACH, bank wires, card payments and offer payment terms such as net terms, milestone, and pay-on-delivery. The product underwrites financing for transactions by evaluating risk of the customer, merchant and selected payment terms, and is built on top of Stripe while extending its capabilities. Balance syncs invoices and automates complex marketplace and milestone-based payment flows, targeting B2B marketplaces and service providers as early customers. The company makes revenue via a factoring fee when it advances merchants funds (noted around 2%, variable by risk). Balance was founded by Bar Geron and Yoni Shuster in late 2019/early 2020, participated in Y Combinator's summer 2020 batch while remaining in stealth, and operates with a distributed team with founders based in Israel. Its go‑to‑market emphasizes embedding a simple snippet of code (similar to Stripe) to make B2B payments as easy as card payments.

Participated · Series A · Jun 2021

Imburse is a software-as-a-service platform that simplifies the way businesses worldwide access the global payments ecosystem by removing integration obstacles when connecting to payment providers and technologies. The platform enables insurers, banks and other enterprises to leverage the payment providers best suited to their business and customer needs, avoiding costly, time-intensive IT integrations and enabling swift payment transactions. The company plans to use the funding to enhance platform capabilities, accelerate customer growth, and grow its engineering and development teams. Imburse plans to scale its workforce across its three offices in London, Zurich and Lisbon and currently employs 32 full-time staff. Since its founding in 2018, Imburse serves clients across 25 countries, including Germany, Switzerland, Spain, Portugal and the UK. The company intends to expand operations to the USA and other regions by 2022. Imburse is a Swiss, cloud-based Payments-as-a-Service platform established in 2018. The company simplifies payments across cash, credit cards, billing solutions, alternative payment methods, vouchers and strategic partnerships. Its platform allows payment technologies worldwide to access Imburse clients and deploy capabilities without integrating directly into corporate legacy IT systems. A single integration into Imburse enables payment providers to deploy immediately with Imburse clients. Imburse works predominantly with insurers and banks, and its platform is also relevant for loyalty and rewards programs, pharmaceutical companies, motor OEMs, event organizers, gaming and e-sports. Financially, Imburse raised $1.7 million in its latest funding round, bringing total funding to date to $3.8 million.

Led · Equity · May 2020

Deep Labs develops patented persona-based, context-aware decisioning and risk systems used to improve transaction authentication and authorization. It deploys a suite of proprietary solutions that leverage persona-based intelligence to integrate customer behavior into operations, increasing authentication accuracy and reducing susceptibility to cybercrime. The company targets a range of risk, fraud, and user engagement use cases across the banking and fintech ecosystem, including account takeover, AML, false declines to credit applications, account onboarding, marketing decisioning, and identity verification for two-sided marketplaces. Early customers include Visa, American Express, Clear, and the U.S. Government; partners include Mastercard, NICE Actimize, Booz Allen Hamilton, and General Dynamics Information Technology. Founded in 2016 and based in San Francisco, Deep Labs works with global payments networks and authentication leaders. The company closed the initial tranche of a $16M funding round in May 2020.

Participated · Seed · Sep 2019

Mystery builds an end-to-end employee morale platform that manages a marketplace of virtual social events, handling planning, booking, and execution. The platform collects employee preferences, connects calendars, and integrates hospitality data to automatically match teams to the right events at the right time. By optimizing events against engagement outcomes, Mystery gives people leaders a lever to improve sense of belonging, intra-team cohesion, and retention. The company serves thousands of teams across hundreds of companies, including Amazon, Microsoft, KPMG, Ford, Uber, and Stripe, and reported 10X growth in teams over the last year. In 2022, Mystery expected over one million employees to participate in events booked through its platform. The new funding will allow Mystery to continue servicing demand, grow the team, and expand its offering. Mystery is based in Seattle. Mystery offers an app that automates personalized evening itineraries—dates or small group outings—by collecting a brief questionnaire, booking vendors, arranging transport, and handling the bill and tip. The founders, Shane Kovalsky and Vince Coppola (ex-Convoy), initially aimed to plan entire weekends but scaled back to focus on evenings. The company vets local vendors, secures some discounted supplier pricing it can pass on to customers, and often pays suppliers directly rather than through third parties. Mystery charges a $20 fee per evening and offers tiered price settings per person ($50–$100, $100–$200, $200–$300); suppliers sometimes pay the startup a cut. The product emphasizes curation, trust, and reducing decision fatigue by removing logistics from consumers. The startup launched an app after working under the radar for months and operates with six employees.