Threekit is a 3D product configuration and visualization platform that enables brands to create and manage photorealistic, interactive 3D and augmented reality visuals at scale. Founded in 2014 by CTO Ben Houston, the platform lets companies build 3D configurators so consumers can make customizations in real time and publish visuals across online and offline channels. Threekit positions its tools to boost online customer engagement and conversions and to allow businesses to cost-effectively create thousands of visuals. The company moved its headquarters to Chicago in 2018 while maintaining a technology innovation center in Ottawa. In November 2021 Threekit raised $35.0M in an all-equity Series B, bringing total funding to CAD 80.1 million to date. The firm intends to use the new capital to expand its product platform, e-commerce integrations, global sales organization, and partner network. Threekit is a product visualization software platform that enables companies to create 3D, photorealistic images and augmented reality experiences without the need for photography. Its Threekit Virtual Photographer program produces computer-rendered product images for e-commerce that look real. Businesses can upload product information and design files to instantly generate unlimited interactive, AR, and photorealistic 3D visuals across materials, colors, and configurations. Customers include Crate & Barrel, CIROC, Tailored Brands, and Modarri; Crate & Barrel uses Threekit to create over 3 million photorealistic images of their sofas. Reported customer outcomes include up to 40% increased conversion, up to 80% decreased returns, and nearly 90% savings on marketing costs compared to traditional photography. The company was launched in 2005 by CTO Ben Houston, who previously worked as a visual effects software developer on major Hollywood films. Threekit positions itself to meet growing online shopper demand for immersive, real-time product interaction through 3D and AR. ThreeKit builds an online product-visualization platform and has launched Virtual Photographer to automatically create photorealistic product images from design files. The platform produces 2D, 3D, and augmented‑reality visual assets and enables shoppers to customize products by color and features from a single design. ThreeKit touts scale and efficiency metrics such as producing 50,000 photos for a client in one week and reducing per-photo costs to about $0.01. The software integrates with in‑house photography teams to automate repetitive tasks, allowing photographers to focus on creative work and enabling merchants to expand online catalogs from partial coverage to full representation. Technology traces to CTO Ben Houston’s visual‑effects work on over 100 films and TV series; notable customers include Crate & Barrel, Steelcase, and CIROC UK. The company is headquartered in Chicago with a technology innovation center in Ottawa and earlier in 2019 raised $10 million in investment led by serial entrepreneur Godard Abel.

Total raised

$65M

Funding rounds

3

Latest round

Series B

Latest activity

Nov 2021