Tie (formerly Revenue Roll) offers a real-time, AI-driven identity and data-enrichment platform that can recognize up to 95% of U.S. website visitors—even those obscured by expired cookies, cross-device behavior, or lack of login—and immediately pipes enriched consumer data back to brands for personalized outreach. The network stitches together more than 25 billion data points from over 1,000 sources, covering 280 million opted-in consumers, and is used by hundreds of B2C brands such as Caraway, Cozy Earth, Crunch Fitness, and Macy’s Wine Shop. Customers have reported an average 152% increase in email-able abandoned-cart audiences and a 3% lift in online sales, while Tie’s 100 largest clients saw 3.1% sales growth and 2.8% higher order volume from April 2024 to March 2025. Brand adoption has tripled year-over-year, reflecting strong product-market fit and sticky unit economics. With its fresh capital, the company plans to triple U.S. headcount in 2025, deepen AI enrichment across first-party datasets, and build new integrations with email, commerce, and ad platforms. Tie positions itself as the privacy-conscious successor to traditional cookie-based audience targeting, helping marketers “own” their audiences rather than renting them.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2025