TieUps operates lit.link, a free branding‑profile tool that aggregates links, media, NFTs and storefronts into a single editable page with rich design templates and no app required. The company also runs WeClip, a no‑code, experience‑based fan‑nurturing platform and community‑focused SNS that follows communities (not individual users) and uses three permission tiers to manage members. lit.link has surpassed 2 million users since launch (about 2.5 years), with roughly 60% of users in Gen Z (ages 11–25). TieUps plans to use recent funding to launch lit.link’s global business, expand WeClip’s functionality, and strengthen hiring. The company has stated a new corporate mission to “evolve communication and create valuable connections” and has renewed its corporate website to communicate that mission. Founded in April 2020 and based in Shibuya, Tokyo, TieUps positions itself as infrastructure for creator‑economy and community‑driven communication. TieUps operates lit.link, a free visual profile site, and WeClip, a community-first SNS focused on psychological safety and quality information flow. lit.link launched in January 2021 and now has about 700,000 users and over 45 million monthly page views, making it one of Japan’s largest profile sites. WeClip launched its beta in October 2021 and hosts more than 1,000 communities; an iOS app and business features were planned for release in 2022. The company frames its offering as Fan Relationship Management (FRM), aiming to convert single page views into long-term, enthusiastic fans. TieUps was founded on April 30, 2020 in Shibuya, Tokyo, and emphasizes feature development, hiring, and strengthening internal operations as strategic priorities. The recent seed financing will be directed toward product feature expansion, recruitment, and organizational growth.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2023