TodayTix is a mobile ticketing platform that helps users discover and buy tickets to theater and other live experiences. Founded in 2013, it began as a mobile equivalent of New York’s TKTS booths and has sold more than 4 million tickets. Those sales represent about 8% of annual Broadway ticket sales and 4% of London’s West End; the app currently offers tickets to 297 shows in New York and operates in 15 markets. The company plans to add more cities driven by partnerships and user demand and to expand offerings beyond traditional theater into comedy and experiential shows. TodayTix runs a TodayTix Presents program to produce shows at a smaller scale and is positioning itself as a media and discovery platform with curated content. Product investments include improved personalization, curation, and faster checkout flows (targeting purchases in 30 seconds or less). TodayTix is a mobile app that provides on-demand access to discounted and full-price last-minute theater tickets across key markets. Launched in December 2013 by Merritt Baer and Brian Fenty in New York City, the app operates in six markets including New York City, London, San Francisco Bay Area, Los Angeles, Washington DC and Chicago. The company has partnerships with more than 150 theater institutions globally and reports more than one million users. TodayTix says it now sells an average of two tickets per minute worldwide, quadrupled its sales and user base year-over-year, and accounts for four percent of all Broadway tickets; 54% of transactions are from repeat customers, 91% of users report seeing more shows due to the app, and over 45% see at least three additional shows per year. The Series B proceeds will be used to invest in product innovation, technology, geographic expansion and marketing to grow the user base and market reach. TodayTix offers a mobile-first ticketing app that lets users browse shows, pick showtimes and seats, pay on mobile, and optionally have tickets handed to them outside the theater. Launched by two Broadway producers (including Merritt Baer) and co-founder Brian Fenty, the app has gained rapid traction selling roughly 2–3% of tickets for most Broadway shows in New York City. In nine months since founding it hit a $20 million annual revenue run rate. The product is available on iOS, Android, and Amazon devices and targets a younger demographic (average customer age 32). The company plans to use funding to deepen its NYC presence, launch in London in Q1 2015, build a team of data scientists and technologists, and expand to other cities where touring theater is popular. TodayTix offers simple iOS and Android apps for buying last‑minute theater tickets up to a week in advance, with listings, seating charts and discounted and full‑price options. Six months after launch it had 120,000 users, 15 employees and was earning a 12% margin on purchases while sales were growing 40% per month. Forty percent of its users are active monthly, 40% of sales come from repeat customers, and roughly 50% of purchases in the app are for full‑price tickets. The app charges a flat $5 convenience fee per ticket, collects small commissions on box‑office pickups, and offers a $5 concierge pickup option. Currently only in New York City, TodayTix is preparing to launch in London’s West End this year and has expansion plans for Chicago, Las Vegas and beyond. To support growth it is working with mobile deep‑link retargeting systems like URX and has raised early capital to fund expansion.

Total raised

$90M

Funding rounds

5

Latest round

Equity

Latest activity

May 2019