TomboyX is a Seattle-based brand that builds inclusive, gender-fluid clothing, intimates, loungewear and swimwear with fits ranging from 3XS to 6X. The company was founded 10 years ago by Fran Dunaway and Naomi Gonzalez and is led by CEO Leslie Garrard. TomboyX is a certified B Corp and emphasizes ethical and sustainable practices. The brand plans to expand its product lines and enhance distribution as part of a new growth initiative. To fund that expansion the company secured a revenue-based financing arrangement, providing growth capital without an exchange of equity. Details of the financing amount were not disclosed. TomboyX is a direct-to-consumer, gender-neutral and size-inclusive underwear and swimwear company offering sizes from XS to 4XL. The brand began selling shirts before transitioning to underwear and swimwear, with classic briefs starting at $20 per pair. Co‑founders Fran Dunaway and Naomi Gonzalez lead the company and emphasize inclusivity and accessible pricing. TomboyX recently closed an $18 million Series B funding round led by The Craftory, bringing disclosed total funding to more than $25 million after a $4.3 million Series A last year. The company intends to collaborate with The Craftory on branding and consumer-goods expertise to expand its mission to design inclusive underwear for a global audience. Founded in 2013 by Fran Dunaway and Naomi Gonzalez, TomboyX shifted to underwear in 2014 and has since focused on underwear, swimwear and loungewear. The brand targets underrepresented customers including plus-sized and gender non-conforming people as well as specialized tradespeople. TomboyX reports rapid growth after its underwear launch—selling out its boxer briefs in under two weeks and tripling revenue over six months—and says it has seen 2,000% growth over the prior three years. The company emphasizes inclusive sizing, selling every item from XS through 4XL. With recent funding, TomboyX plans to ramp up marketing and awareness, expand the team, and improve production efficiency.

Total raised

$22M

Funding rounds

3

Latest round

Series B

Latest activity

May 2019