Totally Innovation builds digital platforms that merge artificial intelligence, legal know-how and marketing expertise to reshape how brands use audio. Its flagship product, Totally In Store, delivers original, context-aware music generated by proprietary AI, allowing retailers to eliminate traditional licensing fees while controlling playlists, commercial spots and informational messages in real time. The SaaS model offers both subscription and enterprise tiers, with the latter enabling brands to craft an exclusive, non-replicable sonic identity. By turning background music into a strategic retail-media channel, the company aims to capitalize on the fast-growing European retail media market and the rising demand for in-store audio advertising. Complementing this, the team has launched Totally Data, a platform for exporting and managing rich musical metadata, laying groundwork for future products in the music and media sectors. The founding team combines experience in software development, startup management and rights management, positioning the business for international scalability.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2025