Toypo operates a B2B2C digital solution that lets physical stores capture, visualize, and analyze customer visit data through QR code scans and LINE integration. Merchants can quickly launch mini-apps—publishable in about ten minutes on a smartphone—to create loyalty programs, distribute special content, and run targeted promotions, all priced on a per-store subscription model. The platform’s viral distribution, where stores themselves promote the app, has attracted a user base exceeding 1.9 million people. With the fresh capital, Toypo plans to evolve from a “store tool” into a broader “daily outing infrastructure,” developing an AI-powered destination recommendation feature and boosting user engagement. Management also intends to monetize its behavior data via advertising, non-registered store referrals, buy-now-pay-later services, and other fintech extensions. Since its April 2019 founding by CEO Takuya Muraoka and CPO Mr. Ogami, the company has secured roughly ¥1.2 billion in total funding—about ¥900 million in equity and ¥300 million in debt.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2026