trac, founded in 2020 by Cardin Campbell and based in Los Angeles, is a one-stop artist monetization platform that helps artists manage and monetize their careers. The company launched by offering free music distribution to platforms such as Spotify, Apple Music, YouTube, and Tidal and is rapidly adding integrated products to form an artist stack. trac’s long-term vision is to tokenize the economy around artists using smart contracts and blockchain to help them sell music, build community, and track impact. The firm intends to bridge Web2 and Web3 by abstracting blockchain, NFTs, and crypto wallets away from artists. trac plans to create decentralized autonomous organizations (DAOs) for artists that will use unique artist tokens to incentivize engagement. The company will use the new capital to scale the business, increase market reach, and expand engineering and operations teams.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022