Trace provides a game film platform that automatically records entire games using a wide-angle camera and proprietary GPS sensors, then uses AI to analyze footage and performance metrics to edit personalized game experiences. The solution delivers personalized moments to each player hours after a game, eliminating manual footage review and clip stitching. It currently supports soccer, baseball, and softball in the U.S. The company is led by CEO David Lokshin and is based in Austin, Texas. Trace says it will use new funding to continue product innovation and expand availability to more sports in 2022. The company also plans to hire over one hundred people by year-end. Trace builds mobile apps that automatically track users' sports activity by combining sensor data, video, and artificial intelligence. Its sports AI software targets soccer, mountain sports, and water sports. The apps provide performance insights to users and automatically create video highlights. Trace is based in Los Angeles. Intel Capital invested in Trace as part of a broader announcement of $60M in investments across 15 startups. The size and instrument of Trace's funding round were not disclosed.

Total raised

$47M

Funding rounds

2

Latest round

Series C

Latest activity

Apr 2022