Travel.ru, rebranded from Oktogo after the September acquisition of the Travel.ru brand, operates as an integrated one-stop travel shop pairing bookings with travel information and user-generated content. The site allows users to search and purchase airfare, hotels and tours, and provides visa and practical travel information alongside in-house and user-generated editorial content. It offers bookings across roughly 5,500 hotels in Russia and about 350,000 hotels worldwide, and attracts about 3 million monthly unique visitors. Management says the content strategy is intended to increase user engagement and conversion to paying customers as the company differentiates amid strong competition from players like Booking.com and Ostrovok. The company plans to build out its branding and new business strategy and may expand into other russophonic markets and possibly adjacent countries such as Turkey. Observers cited in the article note sizeable opportunity in Russia’s growing online travel market, which industry analysts estimated at $10 billion in 2013.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2013