Tremor Media operates a video monetization and advertising business built around its Acudeo® technology platform. The company focuses on delivering solutions for both advertisers and publishers to monetize digital video. It raised $40M in funding to support its product and growth initiatives. The financing will be used primarily to invest in R&D to bolster Acudeo with new solutions for advertisers and publishers. The capital will also fund expansion into other media channels where digital video advertising is expected to grow. Existing strategic and venture investors participated in the round alongside new backers. Tremor Media operates a large online video ad network centered on its Acudeo video monetization system and a new interactive ad family called vChoice. The company reports about 137 million unique monthly viewers and roughly 900 clients using the Acudeo platform. It recently signed a deal with comScore that positioned Tremor as the leading video ad network and provides gross rating points for its online videos. Tremor says it will use new funding to continue building out its product offerings, and an alliance with SAP will allow it to run advertisements for SAP products in the U.S. and Europe. The company has recently reorganized its management after the departure of its co‑founders; COO Andrew Reis remains on the board and chief strategy officer Jesse Chenard has been retained as a strategic advisor. Tremor Media operates a video-focused ad network that inserts video ads into other videos and into banner placements. The company reaches a cumulative 92 million people across more than 800 publishers, and comScore ranks it among the top-20 ad networks by reach. Tremor has focused exclusively on video advertising as its core product offering. Financially, the company has completed multiple financings, most recently a Series B, bringing total capital raised to $19.4 million. The Series A was completed in September 2006 and was led by the same investors as the B round. The article notes that Tremor may ultimately need to expand beyond video or be acquired by a larger, full-service ad network to meet advertiser demand.

Total raised

$53M

Funding rounds

3

Latest round

Series D

Latest activity

Apr 2010