TrialPay operates a transactional advertising platform that enables online merchants to convert more customers by placing targeted promotions around transactions. Its merchant customers span social games, software, mobile apps, retail and online services. With TrialPay, customers receive a free product or significant discount on current or future purchases, advertisers acquire new customers on a pay-for-performance basis, and merchants earn additional revenue from existing traffic. The company is led by co-founder and CEO Alex Rampell. TrialPay is based in Mountain View, CA. It plans to use the new funding to expand into new markets and continue to innovate. The company has raised more than $40M in funding. TrialPay provides an alternative payment method to consumers at roughly 3,000 participating merchants, presenting offers at checkout that let customers receive free products or services in exchange for buying from an advertiser. The company finances those free offers by collecting revenue (CPA) from the advertiser. TrialPay reported adding about 15,000 new registered users per day and has 5.2 million total registered users. The business model is positioned as an easy option for merchants since they get paid regardless of the payment path the customer chooses. TechCrunch covered TrialPay at its launch in October 2007 and expresses skepticism about broad consumer adoption of alternative payment schemes despite the company’s user growth. The company announced a new financing round to support its growth.

Total raised

$53M

Funding rounds

2

Latest round

Series C

Latest activity

Jan 2012